"In the Morning" (stylized in sentence case, also called "Mafia in the Morning"; Korean: 마.피.아. In the morning; RR: Ma.pi.a In the morning) is a song recorded by South Korean girl group Itzy. It was released on April 30, 2021, through JYP Entertainment, as the lead single from the group's fourth extended play, Guess Who. Produced by JYP Entertainment's founder, J.Y. Park, alongside South Korean songwriters Danke and Kass and composer Lee Hae-sol, the track's transfixing chorus sees the group explore various new vocal styles to match the trippy synth of the single. "In the Morning" was described as a song about secretly stealing someone's heart. Musically, it is primarily a hip hop track with elements of dance and trap with its title referring to the popular party game Mafia, and a metaphor for aiming to be caught in a relationship. The accompanying music video, directed by Bang Jae-yeob, premiered simultaneously with the release of the single. Sporting a dark atmosphere, the video depicts Itzy performing fierce choreography on various glamorous sets. Commercially, the song became the group's fifth top-ten hit, peaking at number ten on Gaon Digital Chart and at number four on the component Download Chart. It also attained commercial success on Billboard charts, peaking at number 7 on K-pop Hot 100, number 3 on World Digital Songs and number 34 on Global Excl. U.S.. To promote "In the Morning", the group appeared and performed on several South Korean music programs including M! Countdown, Music Bank, and Show! Music Core. An English version of the song was released as a digital single on May 14, 2021.
From Wikipedia, the free encyclopedia ·